Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs [Paperback]

Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs [Paperback]

After reading Steve Weber's "Barcode Booty", and experiencing immediate success implementing the strategies, I thought I'd check his other titles.

"Sell on Amazon" seemed the logical choice to help me begin using FBA, as described in "Barcode Booty".

Granted, much of the information Steve provides, is available elsewhere (blogs, Amazon's FAQs and tutorials, web forums, etc.), and some of it is basic, but Steve has written a nice, useful primer, with actionable information. Consider how long it would take you to research and compile the information yourself. Why would you want to do that when Mr. Weber has handed it to you on a silver platter?

Do you want to start selling today at a profit, and leveraging the amazing power of the Amazon FBA program, or would you rather spend alot of time researching? Do you want to leverage the wisdom of an extremely successful entrepreneur who knows the ins and outs of selling on Amazon? If so, buy this book!

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Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs [Paperback]

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Thinking, Fast and Slow [Hardcover]

Thinking, Fast and Slow [Hardcover]

"He's in a zone. He can't miss." Paul Pierce has just made his sixth three-pointer in seven attempts in the second half. "I told you, he's a streak shooter. When he's hot, he's hot." The Celtics-Lakers game is on the big screen at the neighborhood sports bar. The evidence is there for all to see. Who can argue? Now imagine that conversation is taking place between the fast thinking part of your brain, known as "System 1" in this remarkable book, and "System 2", the slow thinking, anchor-to-windward part of your brain. "It just looks that way," System 2 will say. As Kahneman demonstrates, "there is no such thing as a hot hand in professional basketball." His proof: "the sequence of successes and missed shots satisfies all the tests of randomness. The hot hand is entirely in the eye of the beholders, who are consistently too quick to perceive order and causality in randomness. The hot hand is a massive and widespread cognitive illusion."

Man does not live by cognitive illusion alone, although you might think so when reading "Thinking Fast and Slow." Every now and then, particularly when something important is on the line, a mortgage rate, the selection of a new CEO or surgeon to repair your colon, our System 2 brain makes (or very well ought to make) an appearance. If it does its job, it will drag the analysis back to the base line for the traits or qualities or outcomes we seek and start from there. Better outcomes should result and often do.

My mind works just like yours. It's a soft touch for the easy answer, the rule of thumb that pops into mind as I decide how many bottles of wine to buy for an open house (I nearly always buy more than I need), or whether to sign up in September to purchase our winter supply of heating fuel at a fixed rate to protect against upswings in the price. How do I decide? Chances are that I will think back to last winter, recall how unusually cold it was, decide that this winter is likely to be warmer so I'll gamble on the floating rate. This is a good example of the way we trust out ability to make a decision based on a single factor (here, last year's recalled temperatures), reach a conclusion that makes us feel real smart, and then wring our hands when it turns out that the cost of fuel for the winter depended not on the average temperature but on the average price that the Chinese were willing to pay in an era of expanding demand and diminishing supply. Our decision, as so often happens, was critically affected by a factor or factors that we failed to consider. We weren't able to find our way back to the base line, back to System 2.

I have lived through a great many winters in cold climates (this is my 78th).In the week or so it took me to read this book, I learned more about the way my mind (and yours) works than I have in my entire life and that includes my legal training and law practice. I can't begin to count the mistakes I've made by letting my System 1 mind do most of my day to day planning and decision-making. Not any more. I have Daniel Kahneman to thank for that. And I have done so, in part, by buying copies of his book for my children and asking them to read it as their birthday present to me this year. Among his other talents, Kahneman's pedagogy is graceful, erudite and eminently suited to his subject.

End note. Here is one my favorite bits of learning in "Thinking Fast". Quoting work done by Robyn Dawes, Kahneman notes that "[s]imple equally weighted formulas based on existing statistics or common sense are very often good predictors of significant outcomes. In a memorable example Dawes showed that marital stability is well predicted by a formula: `frequency of lovemaking minus frequency of quarrels'." Kahneman adds, as I'm sure that you could have told me,"[y]ou don't want the result to be a negative number."

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Thinking, Fast and Slow [Hardcover]

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Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks [Hardcover]

Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks [Hardcover]

I don't think if this is quite suitable for beginners as it does seem one needs some basic understanding of finance but it is well written and easy to read. How options are priced is quite complex and I don't fault the author for not delving into the details of Black Sholes but more or less how options work. It takes you from an explanation of what options are to more complex transactions such as vertical call bull spreads. The author does offer some good insight into when and how to use options to accentuate ones portfolio and you really are missing out if you don't use options as part of a total portfolio strategy.
The book is in three parts. The basic concepts of what options are. How to buy and sell them and some discussion of how options prices change over time. That can be the most baffling component to option traders is even though an underlying stock goes up the option can go down and I wouldn't jump head first into options without reading a book like this and some understanding of something like Black Sholes and how volatility effects prices. The final part deals with special topics like Day trading which only a very few can actually make money on. I also recommend Dr. Elder's book. Trading for a living to help master the psychology involved in trading.

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Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks [Hardcover]

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey's 7 Habits is no typical self-help, positive thinking book even though it is taking the country by storm. Maybe it is Covey's Mormon background that steers him away from light-headed psycho-babble, but he appears to ground his principles in solid family and biblical truth. He distinguishes his model from the more positive-thinking literature, what he calls "Personality Ethic," by labeling his the "Character Ethic." In other words, character is all important in being an effective person. "In the last analysis, what we are communicates far more eloquently than anything we say or do" (p. 22). Covey bases his prescriptions upon what he calls "natural law." And the goal that he believes we should obtain is interdependence.

He uses developmental principles in describing how we reach the goal. We will move from dependence through independence to interdependence. We do this through the practice of seven habits: be proactive, being with the end in mind, put first things first, think win/win, seek first to understand then to be understood, synergize, and last, sharpen the saw. We begin by changing the habits which form our character in order to achieve private victory. It is only then that we can move toward public victories.

You'll find that this is one self-help book that you won't find trite. It might even change your life!

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The 7 Habits of Highly Effective People

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Making Sense of People: Decoding the Mysteries of Personality (FT Press Science)

>> Making Sense of People: Decoding the Mysteries of Personality (FT Press Science) <<

Are you fascinated by the idiosyncrasies of human behavior? Confused by the tremendous variation of the personalities of people around you? Wanting to make sense of why people are the way they are? Then, _Making Sense of People_ will likely make sense for you to read.

In this masterful guide, author Samuel Barondes brilliantly integrates the science of personality with the art of humanity to help make sense of human behavior. In the first part of the book, Samuel shows how to develop a framework for understanding an individual's personality using the Big Five personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism) and the DSM-IV's "Top Ten troublesome personality patterns" (Antisocial, Avoidant, Borderline, Compulsive, Dependent, Histrionic, Narcissistic, Schizoid, Schizotypal, and Paranoid). He then provides a look into how genetics, biology, environment, culture, and a person's own life story further contribute to the development of their unique personality.

You'll have to read the book to get the whole story, but here is a quick summary of his step-by-step approach to making sense of people:
**Create a Big 5 profile and look for personality traits that stand out

**Identify personality patterns by looking for any of the four troublesome ways of self-perception:
"I'm special"-->Antisocial, Histrionic, or Narcissistic
"I'm right"-->Paranoid or Compulsive
"I'm vulnerable"-->Avoidant, Borderline, or Dependent
"I'm detached"-->Schizoid or Schizotypal

**Make a moral assessment by noticing how the person measures up on the three domains of character (self-directedness, cooperativeness, and self-transcendence) and how they express the six universal core values of temperance, courage, humanity, justice, wisdom, and transcendence

**Consider the person's a life story and how it has been affected by key factors, including physical, socioeconomic, ethnic, religious, cultural, family, educational, and circumstantial

Although the author does make a science of decoding the mysteries of personality, he never loses site of the the gift of personal diversity (p. 150):
"In the end, the greatest value of making sense of people transcends practicality. It is the pleasure we get from understanding their differences from others, as well as their ultimate sameness. It is the pleasure we get from more fully appreciating the humanity of those with whom we share our lives."

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>> Making Sense of People: Decoding the Mysteries of Personality (FT Press Science) <<

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